We Make a Splash, While Your Competition is Still Learning to Swim.
Our approach to marketing is holistic. Translate: for financial advisors to achieve maximum impact online, they need to communicate with their prospective clients continually and strategically across multiple channels and devices — through a mixture of a strong web presence, SEO, Paid Advertisement , Social Media, Events, PR and Content. We call this the Hook of Fishing, a never-ending succession of potential touchpoints between advisors and their prospective clients.
In the Hook of Fishing, client transactions are less events, more journeys. Our role is to help advisors accompany their clients on these journeys, as they unfold, ensuring they deliver the right message at the right time. The result? When the journeys do come to an end, your clients are hooked.
There are a lot of pain points in financial services marketing. And we understand them.
- Technology is evolving and you want to leverage new channels and opportunities — but you need to preserve your customer service, as well as keep up with the times.
- Competition is fierce and you need to make the best use of your budget — but the ROI of marketing activities can be difficult to measure.
- The digital space is vast and complex — but you need to position yourself correctly and shout about your business.
- You want to increase brand awareness — but you struggle to stand out and engage with your target audience.